Clicking through the Google Ads setup by hand
- Wire conversion tracking by hand and hope Enhanced Conversions is actually firing.
- Buy a $1,000 a month attribution tool before you have spent a dollar profitably.
- Guess at keywords, match types, and opening bids, then guess again next week.
- Write headlines in the ad editor with no angle and no testing behind them.
- Optimize on gut feel, or pay a PPC manager $1.5k to $4k a month to do it for you.